JOHN DEERE
As an Art Director and UX Designer at John Deere, I led the design and development of digital and marketing initiatives that strengthened both user experience and brand consistency. My responsibilities included redesigning UX and UI elements for the ExpertConnect mobile app, collaborating cross-functionally with product, engineering, and management teams, and managing projects from concept through completion. I partnered with marketing and sales teams to create on-brand assets for multiple equipment models, from print ads to storyboarded, art-directed videos with the purpose of educating customers and dealers. I also served as the creator and co-host of the On Life & Land podcast, overseeing storytelling, guest interviews, and promotional efforts across digital and print channels.
Developed storyboards and art directed a 4-person video crew to capture the John Deere Performance Upgrade Kits.
I was responsible for storyboarding, on-screen graphics, and art-directing video and photo crews for a wide range of equipment videos to educate customers and dealers.