JOHN DEERE

As an Art Director and UX Designer at John Deere, I led the design and development of digital and marketing initiatives that strengthened both user experience and brand consistency. My responsibilities included redesigning UX and UI elements for the ExpertConnect mobile app, collaborating cross-functionally with product, engineering, and management teams, and managing projects from concept through completion. I also partnered closely with marketing and sales teams to develop on-brand assets for multiple equipment models, while serving as the creator and co-host of the On Life & Land podcast, overseeing storytelling, guest interviews, and promotional efforts across digital and print channels.